So Young SoYoung creates lifestyle bags and accessories for modern families from its studio in Toronto, Canada. Its mission is to add beauty to the everyday moments of parents' lives by elevating the design of essential items. The company was founded in 2006 by Catherine Choi around a diaper bag concept, as she searched in vain for something that met her needs as a new mother. In 2010, the company launched its first collection of lunch boxes and cooler bags, which was expanded to include backpacks the following year. As the collection has grown, SoYoung has maintained a singular focus on creating beautifully designed products in natural fabrics that present a refined alternative to licensed cartoon characters and floral prints. In 2014, SoYoung partnered with Jessica Alba’s The Honest Company on a limited edition lunch box which sold out in less than 8 days. The partnership was revived for 2015 with an expanded and updated collection. Awareness of the brand has grown steadily, largely through the enthusiasm of sophisticated retailers and bloggers who quickly warmed to SoYoung’s unique aesthetic. The products are now sold in over 500 locations across North America including select Whole Foods Markets, Nordstrom and Indigo Books. SoYoung is also expanding globally through distribution agreements in Australia, Korea, UAE, Mexico, Poland and The Philippines.

Andi 3-in-1 Stroller Organizer in Black Canvas with Black Straps
$74.95
Andi 3-in-1 Stroller Organizer in Black Canvas with Black Straps So Young 16385This stylish bag will keep up with your stroller as it rests on the handles, organizing all your needs at your fingertips. Not strolling, don’t worry! This bag can be thrown over your shoulder as a handbag or easily lend its organizing abilities to a tote. Product features Canvas exterior with vegan leather straps and details Quality brass hardware Retractable carrying hand...
Andi 3-in-1 Stroller Organizer in Waxed Charcoal with Tan Straps
$74.95
Andi 3-in-1 Stroller Organizer in Waxed Charcoal with Tan Straps So Young 16386This stylish bag will keep up with your stroller as it rests on the handles, organizing all your needs at your fingertips. Not strolling, don’t worry! This bag can be thrown over your shoulder as a handbag or easily lend its organizing abilities to a tote. Product features Canvas exterior with vegan leather straps and details Quality brass hardware Retractable carrying hand...
Blue Dino Ice Pack (Single)
$12.95
Blue Dino Ice Pack (Single) So Young IP-BLDISoYoung is delighted to introduce this Blue Dino ice pack as one of the newest designs of it's popular sweat proof ice packs! These adorable and functional ice packs are non-toxic and will remain condensation free as they keep your little ones' lunches (or yours!) cool throughout the day. The single large ice pack fits perfectly in SoYoung's lunch box or large cooler bag. DIMENSIONS 7" X 4"
Pink Birds Ice Pack (Single)
$12.95
Pink Birds Ice Pack (Single) So Young IP-PIBISoYoung is delighted to introduce this Pink Birds ice pack as one of the newest designs of it's popular sweat proof ice packs! These adorable and functional ice packs are non-toxic and will remain condensation free as they keep your little ones' lunches (or yours!) cool throughout the day. The single large ice pack fits perfectly in SoYoung's lunch box or large cooler bag. DIMENSIONS 7" X 4"
Raw Linen - Aqua Bunny Lunch Box
$34.95
Raw Linen - Aqua Bunny Lunch Box So Young LB-AQBU-RUSoYoung's popular linen lunch box combines an eco-friendly, retro-inspired design with machine washability. Includes a messenger strap and leak proof insulated insert for easier cleaning. Features: Insulated Interior Machine washable (gentle) Easy clean removable insert Detachable long strap for wearing as messenger bag or backpack (47") PVC, Phthalate, Lead and BPA F...
Raw Linen - Aqua Bunny Small Cooler Bag
$32.95
Raw Linen - Aqua Bunny Small Cooler Bag So Young SCB-AQBU-RUUse the Small Cooler Bag as a bottle bag for baby, a snack bag for your toddler, or leave the kids at home and take your lunch with you wherever you go. Need an extra hand? These versatile bags can be worn in either messenger or backpack style. Comes with a leak proof insulated insert for easy cleaning and this NEW linen is Machine Washable! Features: Insulated Interior Easy clean r...
Raw Linen - Aqua Bunny Toddler Backpack
$54.95
Raw Linen - Aqua Bunny Toddler Backpack So Young GB-AQBU-RUDesigned to please not just the toddler but their parents too! Roomy enough for the things a preschooler needs; a pair of shoes, a change of clothes, and of course, something for Show and Tell! For a perfect match, get the coordinating lunch box too! Features: Machine Washable 2 stretchy mesh side bottle pockets Lined nylon interior with zippered mesh pocket Reinforced bo...
Raw Linen - Black Camera Large Cooler Bag
$39.95
Raw Linen - Black Camera Large Cooler Bag So Young LCB-BLCA-RUThese new raw linen bags are machine washable. The large cooler bag is our most versatile product - perfect for adult sized lunches, for carrying family snacks on outings, or as a lunch bag for children with big appetites. Need an extra hand? These bags can be worn in either messenger or backpack style. Comes with a leak proof insulated insert for easy cleaning. Features: Machine washab...
Raw Linen - Black Shark Lunch Box
$34.95
Raw Linen - Black Shark Lunch Box So Young LB-BLSH-RUSoYoung's popular linen lunch box combines an eco-friendly, retro-inspired design with machine washability. Includes a messenger strap and leak proof insulated insert for easier cleaning. Features: Insulated Interior Machine washable (gentle) Easy clean removable insert Detachable long strap for wearing as messenger bag or backpack (47") PVC, Phthalate, Lead and BPA F...
Raw Linen - Black Shark Toddler Backpack
$54.95
Raw Linen - Black Shark Toddler Backpack So Young GB-BLSH-RUDesigned to please not just the toddler but their parents too! Roomy enough for the things a preschooler needs; a pair of shoes, a change of clothes, and of course, something for Show and Tell! For a perfect match, get the coordinating lunch box too! Features: Machine Washable 2 stretchy mesh side bottle pockets Lined nylon interior with zippered mesh pocket Reinforced bo...
Raw Linen - Blue Dino Lunch Box
$34.95
Raw Linen - Blue Dino Lunch Box So Young LB-BLDI-RUSoYoung's popular linen lunch box combines an eco-friendly, retro-inspired design with machine washability. Includes a messenger strap and leak proof insulated insert for easier cleaning. Features: Insulated Interior Machine washable (gentle) Easy clean removable insert Detachable long strap for wearing as messenger bag or backpack (47") PVC, Phthalate, Lead and BPA F...
Raw Linen - Blue Dino Small Cooler Bag
$32.95
Raw Linen - Blue Dino Small Cooler Bag So Young SCB-BLDI-RUUse the Small Cooler Bag as a bottle bag for baby, a snack bag for your toddler, or leave the kids at home and take your lunch with you wherever you go. Need an extra hand? These versatile bags can be worn in either messenger or backpack style. Comes with a leak proof insulated insert for easy cleaning and this NEW linen is Machine Washable! Features: Insulated Interior Easy clean r...
Raw Linen - Blue Dino Toddler Backpack
$54.95
Raw Linen - Blue Dino Toddler Backpack So Young GB-BLDI-RUDesigned to please not just the toddler but their parents too! Roomy enough for the things a preschooler needs; a pair of shoes, a change of clothes, and of course, something for Show and Tell! For a perfect match, get the coordinating lunch box too! Features: Machine Washable 2 stretchy mesh side bottle pockets Lined nylon interior with zippered mesh pocket Reinforced bo...
Raw Linen - Cherry Blossom Large Cooler Bag
$39.95
Raw Linen - Cherry Blossom Large Cooler Bag So Young LCB-CHBL-RUThese new raw linen bags are machine washable. The large cooler bag is our most versatile product - perfect for adult sized lunches, for carrying family snacks on outings, or as a lunch bag for children with big appetites. Need an extra hand? These bags can be worn in either messenger or backpack style. Comes with a leak proof insulated insert for easy cleaning. Features: Machine washab...
Raw Linen - Purple Dandelion Lunch Box
$34.95
Raw Linen - Purple Dandelion Lunch Box So Young LB-PUDA-RUSoYoung's popular linen lunch box combines an eco-friendly, retro-inspired design with machine washability. Includes a messenger strap and leak proof insulated insert for easier cleaning. Features: Insulated Interior Machine washable (gentle) Easy clean removable insert Detachable long strap for wearing as messenger bag or backpack (47") PVC, Phthalate, Lead and BPA F...
Raw Linen - Purple Dandelion Toddler Backpack
$54.95
Raw Linen - Purple Dandelion Toddler Backpack So Young GB-PUDA-RUDesigned to please not just the toddler but their parents too! Roomy enough for the things a preschooler needs; a pair of shoes, a change of clothes, and of course, something for Show and Tell! For a perfect match, get the coordinating lunch box too! Features: Machine Washable 2 stretchy mesh side bottle pockets Lined nylon interior with zippered mesh pocket Reinforced bo...
Raw Linen- Blue Dino Water Bottle Bag
$24.95
Raw Linen- Blue Dino Water Bottle Bag So Young BB-BLDI-RUOur new eco-linen insulated Water Bottle Bag creates a stylish and practical way to stay hydrated on-the-go, without the awkwardness of having to palm your water bottle. Wear it messenger style or use the clip handle to hang it from a backpack. The Water Bottle Bag fits most popular stainless steel and glass water bottles up to 24oz in volume and 3” in diameter including: S’well Bottle (...
Raw Linen- Purple Dandelion Water Bottle Bag
$24.95
Raw Linen- Purple Dandelion Water Bottle Bag So Young BB-PUDA-RUOur new eco-linen insulated Water Bottle Bag creates a stylish and practical way to stay hydrated on-the-go, without the awkwardness of having to palm your water bottle. Wear it messenger style or use the clip handle to hang it from a backpack. The Water Bottle Bag fits most popular stainless steel and glass water bottles up to 24oz in volume and 3” in diameter including: S’well Bottle (...
So Young Ice Pack - Black Camera
$12.95
So Young Ice Pack - Black Camera So Young 11606These adorable and functional ice packs are non-toxic and will remain condensation free as they keep your lunches cool throughout the day. The single large ice pack fits perfectly in SoYoung's lunch box or large cooler bag. DIMENSIONS 7" X 4"
So Young Ice Pack - Bunny Tile
$12.95
So Young Ice Pack - Bunny Tile So Young 11609These adorable and functional ice packs are non-toxic and will remain condensation free as they keep your lunches cool throughout the day. The single large ice pack fits perfectly in SoYoung's lunch box or large cooler bag. DIMENSIONS 7" X 4"